I sincerely hope the Direct Selling Association bestoes our prestigious Partnership Award to more
than one vendor this year. As you know, I've submitted another letter on behalf of a worthy candidate.
My criteria for selecting a partner includes longevity, experience, integrity and an unwaivering passion
to contribute to the greater good of our industry. You began your career in the field thirty years ago
and have always shared your insight freely, without the expectation of a financial return for your
company. Today, Fionda provides more than valuable services to many of our member companies; it provides
continuity of commitment to the ideals we cherish as direct sellers.
My very best to you and your company,
Bill Shaw
President and CEO
Taste Of Home Entertaining, Inc.
A Reader's Digest Company
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